The Rally Charm Bar™
Build Your Game Day Story
Your traditions are one of a kind. Your jewelry should be too.
The Rally Charm Bar™ lets you create a personalized bracelet or necklace that celebrates your school, your memories, and everything that makes game day special.
Crafted with premium 18K Gold PVD plated jewelry, each piece is designed for a beautiful, long-lasting finish you'll reach for season after season.
Whether you're cheering from the student section, celebrating Bid Day, tailgating with your best friends, or remembering your college years, every charm tells a story that's uniquely yours.
How It Works
Step 1: Choose Your Base
Start with your favorite bracelet or necklace.
Step 2: Pick Your School
Choose from our officially licensed collegiate charms.
Step 3: Make It Yours
Add hearts, bows, birthstones, pearls, initials, and meaningful charms to create a piece that's completely personal.
Step 4: We'll Build It
We'll carefully hand assemble your custom jewelry and ship it ready to wear.
Why You'll Love It
• Officially licensed collegiate charms
• Premium 18K Gold PVD plated jewelry
• Personalized just for you
• Hand assembled with care
• New schools and charms added regularly
Start Building
Bracelet Bases
Choose your bracelet and start creating.
Necklace Bases
Build a necklace that's uniquely yours.
School Charms
Shop your favorite team's officially licensed charms.
Meaningful Charms
Add hearts, bows, pearls, initials, and more to complete your story.
A Few Things to Know
• Every piece is hand assembled just for you.
• We recommend choosing 3–7 charms for the perfect look.
• New schools and charms are added regularly so you can continue building your collection.
From Rally & Repeat
At Rally & Repeat, we believe game day is about more than football. It's about traditions, friendships, and memories that last long after the final whistle.
The Rally Charm Bar™ was created so you can celebrate those moments with jewelry that's as unique as your story.
Build your game day story.